Journal of economics and behavioral studies vol 1, no 1, pp 27-39, dec 2010 toothpaste brands –a study of consumer behavior in bangalore city g vani1, m ganesh babu2. Buying behaviour of toothpaste in urban india: the mantra of branding–a case analysis of colgate toothpaste in dehradun india asian journal of business and economics, 2 a study on consumer behaviour towards selected fast moving consumer goods in coimbatore city. Colgate case study filed under: research papers 2 pages, 685 words compare consumer behavior for toothbrushes and toothpaste the majority of consumers were not focused in detail on dental products although everyone faces the risk of gum disease and plaque buildup consumer attitudes towards counterfeit products is largely the case. Studies have shown that there are differences in consumer behaviour towards the two different types of sale s promotions, namely, price promotion the dependent variable in the study was the consumer based brand colour television and toothpaste, the teachers of the said university were taken while for the product class, athletic shoes.
Toothpaste is one of the consumer goods that we purchase on a regular basis this paper has explored the factors that affect the brand selection of toothpaste in the khulna region a pilot survey has been conducted to find out the factors regarding the brand selection decision of toothpaste. The study of consumer behavior is concerned not only with what consumers buy, but also with why they buy it, when and how they buy it, and how often they buy it it is concerned with learning the specific meanings that products hold for consumers. Post purchase behavior-after consumer has bought colgate toothpaste, the marketer needs to look at customer’s post purchase satisfaction so that consumer buy their toothpaste again and again if the customer happy with the product then need to maintain that product quality with some additional value to make customer slightly more happy and. Study of consumer behaviour with paticular focus on factors that influence the decision making of consumers for purchase of toothpaste in jhansi city.
Consumer selected geographical area research is the methodology used to study consumer behavior it takes place at every phase of the iiobjectives of the study consumption process: before the purchase, during the to study the consumer buying behavior of personal care purchase, and after the purchase. A study on customer satisfaction towards toothpaste with special reference to colgate the main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer satisfaction level about the toothpaste. A study on customer satisfaction towards toothpaste with special reference to colgate the main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer. Colgate will need to sustain its higher-than-industryad spends to protect its turfthe consumer products arm of johnson & johnson (j&j) may launch toothpaste under thelisterine umbrella, while glaxosmithkline (gsk) consumer healthcare may relaunch itsaquafresh brand, phased out a few years earlier. Colgate palmolive‟s five year plan for 2001 to 2005 emphasized new product launches and entry into new geographic markets, along with improved efficiencies in manufacturing and distribution and a continuing focus on core consumer products.
Colgatecoin toothpaste companies and toothpaste brands (1) company : shri niranjan aurvedh bhawan, tumsur (mah) 1 of 7 6/15/2011 8:04 pm consumer buying behaviour towards toothpaste brands | toothpaste indu. A comparative study of consumer behaviour with regard to fmcg products in rural and urban market toothpaste, biscuits and mosquito coil/liquid the commodities selected for to examine the factors influencing the buying behaviour of consumers towards the purchase of fmcg products. This research aims to study the brand equity relating to consumer purchasing behavior of colgate perceived quality, brand associations and brand loyalty and purchasing behavior toward colgate toothpaste in size to purchase with a statistical significance of 001 level buying toothpaste. Before moving towards the various types of consumer buying behavior, it is utmost important to know the what consumer buying behavior it is a complex phenomenon that needs to be analyzed carefully, because a lot of factors affecting consumer buying behavior like environmental, psychological etc. Toothpaste industry: an overview the toothpaste history in india can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry prior to the toothpastes oral hygiene was the domain of local home made powders and ayurvedh practitioners.
Towards how consumer perceive their products this study will go in depth to survey the impact of consumer brand perception on the sales of toothpaste in nigeria. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the reaffirmation of the importance of. Introduction to consumer buying behaviour the 1990s have borne witness to dramatic shifts in the marketplace triggered by sharp changes in the lifestyle patterns of the past and present and the radical revolution in the telecommunication technology. Consumer behaviour is defined as the behaviour that consumer shows in searching for, purchasing, using, evaluating , and disposing of products, services and ideas that they expect will satisfy their needs.
A project report on “to study the consumer behavior for purchasing mobile handsets to study the consumer’s behaviour towards different mobile handsets 3 to know specific aspects related to the buying behavior of the mobile users 4 to know the consumer preferences and choices. Towards colgate total advanced clean after seeing the content, consumers were 10% more likely to say they would buy the brand, and more likely to choose it over other leading toothpaste brands the microsite was hugely successful, delivering 49,000 page impressions to 28,000 case study colgate colgate wanted an innovative, cross. Dissertation: consumer buying behavior of toothpaste brands in thesis consumer buying behaviour pugalanthi (2013), a study on the purchasing behaviour of consumers towards toothpaste with special reference to madurai district, tamil nadu, paripex- indian journal of research, vol.
Cap buying behaviour towards food joints toothpaste indu outcome-buying-behavior-on-toothpaste pdf71649040 exam hosting to know about the students that a poet no experience job application letter in for a metal brand. A study of consumer behaviour with a particular focus on the factors and attributes that influence the choice of toothpaste in the pietermaritzburg market.